Beyonce is hitting the road with her new limited edition Beyonce merch World Tour this spring, but fans who can’t make it to a show can still shop her official merch. The pop star teamed up with online retailer Amazon to release a collection of wearables that celebrate the iconic artwork for her new trek. Billboard notes that Drop 1.0 includes a tote bag ($35) and two T-shirts that feature a Renaissance marquee logo and a photo collage of icons like a panther head, a raised black fist and a fan silhouette.
Merchandise plays an important role for artists, especially when it’s designed to highlight their tour themes and boost fan loyalty. In addition to eye-catching visuals, these items often speak to the artist’s vision and passion, making them popular among collectors and fans. Collaborations with top brands and designers also help to add exclusive appeal to these collectibles, which further bolster their popularity.
Official Beyoncé Merch vs. Fan-Made: What’s Worth Buying?
In the case of Beyonce, her merch offers an array of fashion options that tap into trends across the globe. The singer’s apparel collection features a range of styles, from bodycon dresses to windbreakers and crop tops. She’s even gotten in on some of the summer’s biggest trends by offering bucket hats, biker shorts and belt bags.
In addition to merch that celebrates her tour, Queen Bey has released a slew of Lemonade merchandise to capitalize on the success of her highly successful visual album. She’s even added a dad hat to the mix, complete with a cleverly doctored emoji that looks like her yellow dress from her “Hold Up” music video.