Test email domain reputation plays a huge role in how well your emails are delivered and performed. It is influenced by a variety of factors that impact email sender behavior and the effectiveness of your marketing efforts. It’s important to know how to test your email domain reputation, so you can stay on top of it and make sure that your emails reach the inbox and engage your subscribers.
There are many tools online that will check your domain reputation. These tools will collect reputation scores from multiple receivers and display them to you in some form or another. Most will also give you a report that includes information on how the email domain has performed in the past. This is helpful to identify any problems and trends that are negatively affecting your email deliverability.
Test Email Domain Reputation: Tools and Techniques
However, there is a lot more to reputation than these simple reports and tools can tell you. Email service providers are notoriously secretive about their domain reputation scoring algorithms, and for good reason. If they were to share this information, it would be easy for spammers and other nefarious senders to game the system. In addition, email service providers often consider the reputation of a domain and an IP address to be independent of one another, and they take into account each one’s performance separately.
Ultimately, the most important way to keep your domain reputation high is through good email sending practices. You can do this by following all of the email best practices that we’ve discussed in this article and making sure that your emails are relevant to your audience. You can also improve your domain reputation by using authentication protocols (SPF, DKIM, DMARC) to signal to Internet service providers that you’re a legitimate and trustworthy sender.