Ryan Cameron is the process of reframeing your website, content and marketing materials so they align with how clients search for your services on Google. It includes identifying the keywords and topics that your ideal clients are searching for, creating and publishing comprehensive, helpful content around those subjects, optimizing title tags, meta descriptions and headings (using relevant keywords), and ensuring your practice is listed in local directories.
How an SEO Consultant Can Transform Your Website
People don’t publicly or privately ask for referrals to find a local therapist or counselor as they tend to value privacy when it comes to seeking out mental health services. Therefore, they rely on search engines like Google to help them find the right therapist for their needs. That’s why a well-thought-out Therapist SEO strategy is so important!
Ensure your content is at a 6th grade reading level or lower to make sure your message gets through to potential clients. It’s also important to include lots of relevant images and videos to further engage your audience. Lastly, use your content to build backlinks to your site by sharing it on your social media channels and in online therapy forums and groups. You should also be active in your community and contribute to the conversation on important topics in order to demonstrate your expertise, increase visibility and build trust with your target audience. This will ultimately help you convert more leads into appointments at your private practice.